“A highly talented leader, operator, and creative ... responsible for content strategies and programs that significantly boosted our clients’ brands in multiple markets ... He has a unique ability to understand and translate complex ideas into engaging programs that resonated with our multiple audiences and delivered measurable results.”
Reports
THE STATE OF UGC
To further understand the state of UGC in a changing consumer landscape, Cohley and Digiday conducted a survey of more than 300 brands and agencies …While UGC is a valuable tool for many marketing teams, they’re simultaneously grappling with obstacles.
CLIENT: Digiday + Cohley
THE STATE OF CONTENT MARKETING
A brand’s owned-and-operated site is where the story of its products, people, and customers come to life. While significant attention has been paid to how brands engage consumers …there is an evolution underway regarding content marketing focused on the properties a brand calls its own.
CLIENT: Digiday + Foundry 260 | DotdashMeredith
“Smart, quick, and a pro at the craft. Always met deadlines. Always had a good twist. Rarely needed much editing. I gave him as much work as I could, and wouldn’t hesitate to work with him again. He’s a pro all around. ”
THE RISE OF MOBILE PRODIGIES
Today, there are two rising demographics of mobile users advancing to the fore — they are Millennials and Gen Z. Verve has elected to dive into the psyches of these new and important consumers. We have named this new grouping Mobile Prodigies. To understand Mobile Prodigies, Verve and Wildness surveyed 3,000 people aged 14–29 and we also assembled a series of focus groups for qualitative clarity. Setting out to explore the ways Mobile Prodigies are shaping our industry, here’s what we found.
CLIENT: Verve
ARTICLES
HOW RED BULL TAKES CONTENT MARKETING TO THE EXTREME
Red Bull is a publishing empire that also happens to sell a beverage. Lately, every conference PowerPoint on the future of advertising or PR seems to mention Red Bull as a — if not the — shining example of a brand-turned-publisher, what every future-leaning agency encourages its clients to emulate.
CLIENT: Mashable
“He also stood shoulder to shoulder with our sales team, coming to each call with a researched understanding of the client or prospect’s needs and opportunities to win their business. Add to this his organizational skill and care in managing our Custom producers and his constant willingness to find the bandwidth for special projects – including helping to produce our slate of virtual editorial events.”
VIDEO
CLIENT: Digiday + Amazon Ads
UNPACKED: The evolution of omnichannel measurement for marketers
Nearly every interview-fueled report is a video in the making. This motion graphics example takes an Unpacked explainer guide from Digiday Media and puts the sponsor, Amazon Ads, on the screen to break down the main takeaways from the report.
CLIENT: Digiday + GumGum
Video Interrupted: Inspiring and connectiing — beyond video metrics
Use the space in which you create. This video created in partnership with GumGum, part of a project at Digiday Media, brings agency, platform, and tech experts together to unpack quantitative findings from a written report.
PODCASTS
“Besides being one of the best writers I’ve ever worked with ... one of the most focused, organized and patient editors I’ve ever seen. Even under pressure, he was always able to pull stories together that I didn’t think could be saved. ”
MORE WORK
THE FUTURE OF PERSONALIZED MARKETING IN TRAVEL
The travel and hospitality industry is being flooded with data. The key to harnessing it? Smart strategies to deliver a more efficient and tailored travel experience, and cultivate and keep high-value customers.
THE STATE OF STUDENT TRAVEL
Student travelers represent a key demographic for travel-brand growth, but only if brands commit to understanding the evolving wants and needs of this primarily youth-driven segment. In this report, we define the student traveler, frame their in-destination desires, and break out key changes already happening industry-wide to address the revenue that travel
TRAVELER–BRAND LOYALTY: IDENTITY, NARRATIVE, AND THE NEXT JOURNEY
Traveler loyalty programs are on the threshold of transformation. The upshot of the change underway is that brands are addressing, and in some cases already revising, the concept of rewards for loyal customers. The model that has existed for decades — accumulating points so that one can earn free or discounted travel services — is set to be eclipsed. New and more personal kinds of recognition are on the minds of travel-loyalty leaders.
TRAVEL BRANDS IN A MULTI-SCREEN WORLD
Travel brands are immersed in an evolving mobile space, much the same as their passengers and guests, but the demands of consumers accessing an increasing number of devices during travel are prompting even further involvement. Mobility and the the ability for brand representatives to react in an anytime-anywhere capacity to travelers’ needs has become a key subject among brand leaders in the industry.
MOVEMENT SCIENCE: AN ADVERTISER’S GUIDE TO ACTIVATING MOBILE DEVICE AND LOCATION SIGNALS
To help bring the campaign-building advantages of Movement Science into focus, in the pages that follow we’ve rounded-up and answered the queries we hear advertisers ask the most. Each question and answer highlights strategies and tactics that put Movement Science in the hands of brands. And each sidebar and data point further defines the critical steps for bringing advertisers, consumers, and mobile together at the cutting edge of evolving data and tech.
BIG IDEAS: MOBILE MARKETING ON THE CUTTING EDGE
The 12 sections of this publication represent a dozen ways to frame our industry’s work and push it forward. From the drive for zero fraud to the deep-data insights needed to create the next generation of mobile campaigns, from the rise of enterprise in the location-intelligence space to the renewed energy around beacons, SDKs, and new interfaces, these are 12 big ideas on the industry’s cutting edge.
THE RISE OF THE SILENT TRAVELER: REACHING OUT TO THE MOBILE-FIRST TRAVEL CONSUMER
Skift is proposing a new model to look at the mobile-first travel consumer. The silent traveler is the travel consumer who turns to their mobile devices first, seeking solution to in-trip challenges that used to be the primary domain of customer- service staff. In this report, we examine the changes that these customers are creating across numerous verticals in the industry — and we look at the important opportunities they now present to travel brands that can adapt to their dynamic and evolving expectations.
EVOLVING STRATEGIES IN TRAVEL AD TECH AND BOOKINGS
Travel marketers are competing to identify, reach, and convert consumers in an increasingly complex display-ad environment. Their strategies to do so are evolving, as technology provides newly dynamic and newly granular tools across a spectrum of devices and platforms.